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PUTTING A JAG WHERE IT BELONGS

The new Jaguar F-Type was being launched and it was a return to Jag's sports car roots. We wanted to put it where it belonged - back on a big screen in the middle of the action. So we made 'Desire' - a 13-minute film with Ridley Scott Associates and Damien Lewis.

PUTTING A JAG WHERE IT BELONGS

The new Jaguar F-Type was being launched and it was a return to Jag's sports car roots. We wanted to put it where it belonged - back on a big screen in the middle of the action. So we made 'Desire' - a 13-minute film with Ridley Scott Associates and Damien Lewis.

PUTTING A JAG WHERE IT BELONGS

The new Jaguar F-Type was being launched and it was a return to Jag's sports car roots. We wanted to put it where it belonged - back on a big screen in the middle of the action. So we made 'Desire' - a 13-minute film with Ridley Scott Associates and Damien Lewis.

PUTTING A JAG WHERE IT BELONGS

The new Jaguar F-Type was being launched and it was a return to Jag's sports car roots. We wanted to put it where it belonged - back on a big screen in the middle of the action. So we made 'Desire' - a 13-minute film with Ridley Scott Associates, starring  Damien Lewis and music collab with Lana Del Rey.

(The trailer for the film)

(The project)

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