GOOGLE SMALL BIZ | ali-alvarez

ABOUT THE SMALL SHOPS IN OUR COMMUNITIES

A global campaign that celebrated the heroes that small business owners are. Working with Karin Fong to creat an animated series. Then up-ed the music ante with a Tobe Nwigwe collab that became a music-focused social campaign.

(series trailer)

(casestudy)

THE MUSIC SPECIAL SAUCE

Tobe Nwigwe wrote, performed, and released a bespoke track. Yeah Yeah. But the fun bit was getting musical influencers (Beyonce's violinist!) to take their element of that track and make it their own. They laid back another version with their part added, nominated a small business THEY loved, and put that back out into the world as social content. Creating musical small business joy that got people engaged and sharing.